現在，在企業里做 Presentation 是比較常見的。開會時經常有此項內容，一般都采用多媒體輔助手段，設置投影儀，多用Power Point軟件做演示。

做Presentation的表達方式非常豐富，有文字、表格、圖形、圖象、動畫、聲音等等，能充分調動起聽眾的興趣。

做presentation是集公眾演說、行銷關系、人際關系以及應用心理學為一體的一項實踐活動，要想取得滿意效果，應該提前充分準備，而且需要多加練習。

一般說來，要準備和發表一篇有效的presentation，需要考慮以下因素：

Elements related to Style 風格方面

1) Sell the idea

You must keep in mind that you are selling something to your audience, whether it be a product, a project, an idea, a strategy, concept or anything else. The primary goal of your presentation must be to convince the audience that they should "buy".

2) Tell a compelling story

Your presentation of the idea and its ramifications (結果) must be so thorough, attractive and convincing that the audience is eager to buy into what you're selling. Basically, you're capturing their imagination.

3) Be concise

State your ideas, goals, and benefits received in a crisp (簡潔的), brief and meaningful manner.

4) Support your idea and story

Using relevant facts and figures that drive home the key message that you are trying to get across to your audience. 用相關的事實和數字讓你的聽眾接受你想讓他們了解的關鍵信息。

Elements related to Content 內容方面

1) Key objectives

State the purpose, scope and objectives of the presentation in a clear, concise manner. This can include both qualitative and quantitative elements.

2) Plan

Tell the story on how to achieve your objectives (i.e. what activities or tasks need to be done). This is where you identify and describe your strategy (i.e. What, When, Where, How).

4) Supporting evidence

Support the main body with relevant business charts to illustrate and highlight key figures. Use relevant facts to support your story.

5) Call to action

Creating a sense of urgency for the approval of what you're presenting ASAP, and instilling a sense of loss if your idea does not proceed beyond this point.

（來源：洋話連篇 英語點津 Annabel 編輯）