Tuniu Corp's IPO on Nasdaq raises $72m

Tuniu Corp, a popular Chinese online leisure-travel company, rose more than $1 in its first day of trading on the Nasdaq Stock Exchange, and raised $72 million in its initial public offering on Friday.

Conor Yang, Tuniu's CFO, said it had been a busy week for the Nanjing, Jiangsu province-based company, but that he and his colleagues are now focused on attracting the right investors to grow the business.

"In this online space, leisure travel is basically Tuniu and CTrip as the two major players," Yang said Friday in an interview with China Daily. "We ranked No 1 in the online organized tour market in China, and CTrip was No 1 for self-guided tours. It's a very fragmented market and we do see the opportunity for a leader like us to continue to contend and increase our market share."

"I think that people see so many deals coming out now, even from China, so for investors you need to have a very simple story and proposition to attract interest," he said.

Tuniu, founded in 2006, offers a wide array of travel-related services and packaged tours through its online and mobile platforms. The company's products cover more than 70 countries worldwide, including many popular tourist destinations in China.

Tuniu priced its IPO of 8 million shares at $9 per share, the bottom end of its $9 to $11 range. The stock - which trades under the ticker symbol TOUR - opened at $9 and hit a high of $10.64 in the early afternoon before closing at $10.07, an increase of nearly 12 percent.

The IPO came during a busy week for Chinese companies seeking to go public in the US.

On Thursday, Cheetah Mobile Inc - a Beijing-based Internet and mobile phone security application maker - raised $168 million in a listing on the New York Stock Exchange. On Tuesday, Chinese e-commerce conglomerate Alibaba Group Holdings Ltd filed to go public in an IPO that could be the largest ever, possibly exceeding $20 billion.

Managing the Tuniu deal were Morgan Stanley & Co, Credit Suisse Securities LLC and China Renaissance Securities.

Josef Schuster - founder of Ipox Schuster LLC, a Chicago-based independent financial-services firm specializing in global IPOs - said the timing of Tuniu's listing made sense.

"May is a good time to do an IPO because the IPO window is slowly closing," Schuster said Friday in an interview with China Daily. "June, July and August are probably seasonally weak, just because many bankers are on holiday."

"For the company what matters is can they get a good valuation at the current level," he said. "The beauty of the online business is that the underlying fixed cost component is relatively small. If [Tuniu] meets earnings and they grow to a certain point, it can be a highly profitable business."

Yang, the CFO, said that Tuniu's products have "a lot of advantages" over the traditional retail method for booking travel.

"Today buying a package online has a lot of advantages because we provide one-stop shopping for customers," Yang said. "Customers require services, and if anything unexpected happens we can have services on standby 24/7. This really helps us differentiate our services."

Despite a steep starting price (SP), a total that settles in a range of $2,000-$3,000 per order, for a three-person group, Yang said Tuniu's organized and self-guided tour services "provide customers a great value".

jackfreifelder@chinadailyusa.com