可口可樂(lè)化Coca-colonization

Coca-colonization is a term that refers to globalization or cultural colonization. It is a portmanteau of the name of the multinational soft drink maker Coca-Cola and the word colonization.

可口可樂(lè)化(Coca-colonization)一詞是跨國(guó)軟飲制造商Coca-Cola(可口可樂(lè))和colonization(殖民化)兩個(gè)詞的合成詞，指全球化或文化殖民。

The term is used to imply either the importation of Western (particularly American) goods, or an invasion by Western, especially American cultural? values, which threaten the local culture.

這個(gè)詞多用來(lái)指代西方(尤其是美國(guó))產(chǎn)品的進(jìn)口，或者是西方及美國(guó)文化價(jià)值觀的入侵，導(dǎo)致當(dāng)?shù)匚幕艿酵{的狀況。

It gained visibility in the European-Americanization debate with the 1994 publication of Reinhold Wagnleitner’s book, Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the World War II. The expression also became a catchphrase of the anti-globalization movement.

該表達(dá)在1994年初現(xiàn)于歐洲關(guān)于美國(guó)化的辯論中，來(lái)自于雷納德?瓦恩萊特納一本名為《可口可樂(lè)化與冷戰(zhàn)：二戰(zhàn)后美國(guó)在奧地利的文化使命》的書中。后來(lái)在反全球化運(yùn)動(dòng)中一度成為熱門詞匯。