Festival-goers follow 'Moss style'
Today's music festivals are more about designer wardrobes than the acts on stage thanks to the "Kate Moss effect", according to research out on Wednesday.
The survey, commissioned in the run-up to Glastonbury this weekend, found that a quarter of festival-goers spend around ?00 on each outdoor music event.
But half (49%) of the 3,000 people questioned struggle to remember the bands they have actually seen. Almost a fifth (18%) admit they take in less than five hours of music over a festival weekend.
Today's festival fans prefer instead to socialise, wander around the grounds and soak in the atmosphere.
A third admitted that they shop for a completely new wardrobe, including designer wellies and waterproofs, before heading to a festival.
The phenomenon, which has also seen designer tents spring up on muddy festival grounds, has been dubbed the "Kate Moss effect".
The supermodel, a regular on the outdoor music scene, has honed festival-chic with looks ranging from tiny hotpants and waistcoats to mini-dresses and impractical high-heeled ankle boots.
Almost a fifth (17%) of festival-goers said they usually missed a band they had planned to see because they were stuck in a queue for food, drinks or the toilet. A further 13% revealed it took them too long to traipse across the site to get to the stage to get a decent view.
More than a fifth (22%) confessed that they enjoyed drinking alcohol as soon as they arrived at a festival and 16% were the worse for wear by the time the headline acts came on.
The survey was commissioned by Freeview Playback, the new digital TV recorder.
