Silver screen gems

In a collaboration for Swarovski, British designer Stephen Webster created four exclusive designs inspired by Skyfall. The themes from the movie were "Love Knot", "Black Bamboo", "Heat Seeker" and "Queen Cobra", and the styles were seen in the movie.

While heartthrobs and accessories isn't a bad pairing for any movie, it's not necessarily a recipe for success, according to Swarovski.

In order for the entertainment group to remain in business, it will have to "break even" on its investments. With an initial plan to produce two films a year, Swarovski's vision extends to documentaries and small films about subjects ranging from the environment and health to art and fashion.

"We're certainly choosing subject matter that is empowering, uplifting, educational. It has to go hand in hand with Swarovski's values," she says, but adds she wouldn't mind doing a splashy action film.

"Quite frankly, I'd love to do Iron Man," she says, motioning to her chest, "with a big crystal on his heart. I mean, why not?"

But Swarovski knows it will be an uphill climb before the brand even contemplates producing blockbusters of that magnitude.

"The trick is to figure out the rules," she acknowledges.

"Every industry has different unwritten rules. It's about figuring out what they are.

"Once you know those rules, once you know what those expectations are, you can deal with it. Yes, there are certain industries that are more pleasant than others. I have to say at Swarovski, we are lucky that we get to dip in and out of various industries because it gives us different perspectives."

Related:

African designer's fashion tailored in China

Felipe Oliveira Baptista Spring/Summer 2014 collection

LVMH names J.W. Anderson creative director for Loewe