Trendy International Group, 10 Corso Como make a perfect fit

"As for the 10 Corso Como team, we are also proud to have a team with an internationalized background. We gain confidence from combining multiple cultures and fashion elements."

The team working under the group on the 10 Corso Como project includes more than 40 employees coming from 10 different countries.

"Passion and innovation are the fundamentals that bring them together and is also our management and recruitment guiding principles," Chen said.

"From the chef to the mixologist, from merchandisers to sales - All the employees have to be passionate about their job, fashion, art, design and culture so they can deliver value to each consumer."

The diverse backgrounds of staff members and an emphasis on teamwork are also reflected in the unique work environment for the staff of Trendy International Group, which has a tradition of providing a fashionable, healthy and happy work environment for its staff.

The company headquarters use special designs to create not only lovable workplaces but also to cultivate an environment that is very inspirational for work and to open lines of communication.

"Contemporary consumers are very diverse and live with no boundaries - switching back and forth between shopping online and offline, purchasing from Shanghai to London and seeking every possible ways to learn about the newest and coolest shopping related info," Chen said.

The group aims to provide various sophisticated shopping and unique lifestyle experiences to consumers. Chen stated that Trendy International Group and 10 Corso Como are both very consumer-driven.

"Consumers today are more complicated than ever. They are always seeking for authentic services and products, preference for converging fashion trends, purchasing insights guided by authoritative influencers and looking for wide-ranging lifestyle." Chen said.

"Moreover, we think consumers in a metropolitan city like Shanghai are ready to like a new retail concept like 10 Corso Como, which address today's consumers need."

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