Why the Oscars still matter

This culture gap has taken a toll on the Oscars, however, as the ratings for its annual broadcast has dropped into the 30 million to 40 million range, according to Nielsen Co, after peaking with 55 million viewers in 1998, the year of "Titanic" — one of the rare box-office blockbusters to also dominate the Oscars. That's down from the 40 million to 50 million sets of eyes that used to tune in during the 1970s and early '80s. What's the solution? Hiring attractive young stars (Anne Hathaway and James Franco) as hosts for the ceremony didn't do the trick, and returning to the tried-and-true (Billy Crystal) apparently turned off the younger demo. You can't please everybody, and grousing about the Oscars has become a popular pastime.

Anne Hathaway's Oscar tips

IMAGE CONTROL

The Academy is taking steps to counter its fusty image. It has stepped up its membership outreach over the past decade and invited contemporary filmmakers across all ethnic, racial and gender lines to join, although it still has a long way to go. Its 6,000 members are proposed by colleagues in various branches, from screenwriters to makeup artists, and voted in once a year. Journalists like me are not included. Core members still skew mostly older and white ? membership is almost never revoked ? yet these supposedly out-of-touch professionals are the first to embrace young and emerging talent such as Jennifer Lawrence, Jesse Eisenberg, Rooney Mara, Octavia Spencer and Jeremy Renner, to name just a few. The Academy also operates a world-class research library and film archive and supports student filmmakers and film festivals, all based on the license fee it receives for that one telecast.

Critics have urged the Academy to delete the "duller" awards from its agenda, as has been done at the Grammy Awards. But the Grammys have the advantage of being able to ask its musical nominees to sing and play onstage. The Oscars can't very well have actors come out and perform scenes from their latest hits.

Related: Oscars to feature special James Bond movie tribute

Every producer who tries to make the show leaner and tighter learns a sobering truth: No matter how glitzy the opening may be, there are at least 24 awards to hand out. At some point, someone will have to read long lists of nominees in categories like Sound Editing and Visual Effects, followed by the speeches of winners that few in the audience know or care about.

Therein lies the Oscar conundrum: It isn't a show, it's an awards ceremony disguised as a show. If it were to change, it wouldn't be the Oscars. I say this as a purist living in a world of rapid change, where there is little sentiment or regard for tradition. That's why younger-skewing, hipper shows are able to steal some of Oscar's thunder. The kind of major-league stars who used to be seen only once a year on the Academy broadcast now turn up on TV year-round, promoting their movies.