New Bond girl Gemma Arterton shining at film premiere

Shocking: Jodie Marsh showed off her new assets

Unfortunately, not all of the guests were quite as sophisticated as the film's star.

Among those guilty of fashion crime were model Jodie Marsh who seemed keen to show off her new 32GG assets and bright mop of bleach-blonde hair.

Her outfit, which was one part burlesque and one part cowgirl, was typical of Marsh's theatrical style.

Stepping out in a skimpy outfit last week for the first time since having her breast enlargement, the 29-year-old said: "After a really difficult last year I wanted to do something that would make me feel good about myself and bring my confidence levels back up.

"The only criticism I have is one with myself and that is that I wish I'd had them done years ago so that I might have felt this amazing for all that time!"