Cruise not a popularity contest winner

It seems Sumner Redstone is not alone in his distaste for Tom Cruise's couch-jumping conduct.

On the heels of Paramount Pictures' decision not to renew Cruise's production deal comes word that the Mission: Impossible star's popularity ratings are down. Way down.

According to Marketing Evaluations Incorporated, the company that calculates the Q scores which measure a given celebrity's likeability factor, the public's positive perception of Cruise has fallen by 40 percent, while the negative perception of the actor has jumped a whopping 100 percent.

How did this happen? Let's revisit some of Cruise's most memorable moments over the last year and a half.

The birth of TomKat, April 2005: Cruise jets to Italy to pick up a lifetime achievement award; much to the world's collective confusion, Katie Holmes accompanies him and the two engage in plenty of public canoodling.

The passion of TomKat, May 2005: Cruise uses Oprah Winfrey's couch as a platform from which to trumpet his love for Holmes.

The wrath of TomKat, May 2005: Cruise criticizes Brooke Shields for her "irresponsible" use of antidepressants to treat her postpartum depression.

The wrath of TomKat, part 2, June 2005: Cruise calls Matt Lauer "glib" for suggesting that drugs such as Paxil and Ritalin might be beneficial in some cases, and calls the TV host out on his lack of knowledge about psychiatry, a subject in which Cruise claims to be well-versed.

The engagement of TomKat, June 2005: Cruise jets to Paris with Holmes in tow; they scale the Eiffel Tower, where he pops the question; Cruise then announces momentous event at press conference.

The engagement of TomKat, June 2005: Cruise jets to Paris with Holmes in tow; they scale the Eiffel Tower, where he pops the question; Cruise then announces momentous event at press conference.

The aftermath of the wrath of TomKat, July 2005: Shields rebuts Cruise's remarks by penning an op-ed in the New York Times slamming his "ridiculous rant" against psychiatry.

The reproduction of TomKat, October 2005: The betrothed couple announce that they have conceived an offspring.

The OB/GYN skills of TomKat, November 2005: Cruise tells Barbara Walters he has purchased a sonogram machine to perform at-home ultrasounds on Holmes. The American College of Radiology objects and a California lawmaker is inspired to author a bill banning the use of such machines by anyone except trained professionals.

The birth of TomKitten, April 2006: Cruise and Holmes announce the birth of their daughter, Suri, whose name supposedly means "princess" in Hebrew and "red rose" in Persian. Not to mention "pickpocket" in Japanese.

The box-office effect of TomKat, May 2006: Mission: Impossible III opens below industry expectations, though still going on to gross a respectable $393 million worldwide.