IOC, Coca-Cola extend partnership to 2020
(Xinhua)
Updated: 2005-08-01 20:28

The International Olympic Committee(IOC) and The Coca-Cola Company announced a renewal of their partnership for an unprecedented 12 years here on Monday.

The renewal marked the longest sponsorship of the Olympic Gamesto a record 92 uninterrupted years between the IOC and Coca-Cola. Both sides did not disclose the financial terms of the sponsorshipdeal.

"The contribution of Coca-Cola to the Olympic Movement has always been the model of a true partnership," said the IOC President Jacques Rogge at the signing ceremony which was held on the Great Wall of China.

The new agreement, which begins in 2009, will see Coca-Cola supporting the Olympic Movement over a period which covers the Vancouver 2010 Olympic Games, the London 2012 Olympic Games, plus the Olympic Games of 2014, 2016, 2018 and 2020.

"The Olympic Games would not be where they are today, and so many athletes over the years could not have competed in the Games,without the extensive corporate support pioneered by Coca-Cola as our longest continuous sponsor," he added.

The Coca-Cola Company Chairman, Mr E. Neville Isdell, echoed the president's comments, emphasizing the new atmosphere of Olympic spirit at the world's leading beverage company.

"The privilege of being associated with the Olympic Movement for nearly a century is reflected in this landmark agreement," Isdell said.

"We have recently challenged ourselves not to wait every two orfour years to celebrate the Olympic ideal, but to bring to life those values in our everyday lives - to think Olympic, act Olympic, and, indeed, truly live Olympic." he added.

The beverage giant Coca-Cola has targeted Beijing, the hosting city of the 2008 Games, where each person consumes 66 bottles on average every year, as its Chinese selling epicenter for the next 10 years.

At present, 250 bottles and 1,100 tins of Coca-Cola are produced in Beijing every minute.

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