<tt id="6hsgl"><pre id="6hsgl"><pre id="6hsgl"></pre></pre></tt>
          <nav id="6hsgl"><th id="6hsgl"></th></nav>
          国产免费网站看v片元遮挡,一亚洲一区二区中文字幕,波多野结衣一区二区免费视频,天天色综网,久久综合给合久久狠狠狠,男人的天堂av一二三区,午夜福利看片在线观看,亚洲中文字幕在线无码一区二区
            Home>News Center>China
                 
           

          TV commercials targetting children
          By Tang Min (China Daily)
          Updated: 2004-05-13 22:34

          It does not take a couch potato to realize that in modern China, children are becoming the most favoured demographic for television producers and advertisers.

          Turn on the TV and no matter what channel it is, the audience can easily find an innocent face selling a number of products ranging from toothpaste and milk to computers and digital cameras.

          Although the presence of a child in an ad can cash in on people's perpetual yearning for family harmony and, in turn, make the commercials more touching, National Bureau of Statistics Chief Economist Yao Jingyuan believes there is actually a more practical reason involved.

          One fact not to be neglected is that Chinese children are exerting greater influence on their parents' choices of commodities, he said.

          "If you have seen how many moms have brought their kids to the supermarkets, you should have a better understanding of the child-centred commercials," Yao explained. "The way to a kid's heart is the way to the pockets of their parents."

          Amid China's most-encouraged one-child family policy, the parents tend to show their baby more care as one can think of and agree to the kid's demands on as many things as possible.

          Recent studies have shown that the average Chinese child begins to display a desire to control their own life around age 3. This is manifested by refusing to accept everyday items from their parents. Children also want a say not only in their own everyday affairs but of the household as well after age 10, according to Yao.

          Therefore, children are becoming an important market target without even taking into consideration the huge amounts of money that are supposed to spend on their behalf.

          The bureau recently carried out a survey which found that most Chinese families have ranked "raising a child" as their No 1 reason for steadily saving money. By the end of 2003, the country's total balance in individual bank accounts had reached over 11 trillion yuan (US$1.328 trillion).

          Zhao Shunyi, former director of the Chinese Centre of Children, agreed with the findings, but said it was not because Chinese children of today are assuming a greater sense of independence at an earlier age than older generations. Zhao surmised it was in fact because they are allowed more freedom, or given more encouragement to display it.

          Most young parents in China are walking on a balance beam between traditional Chinese culture, which has them willing to provide their children with comfortable lives, and the impact of a more opening-up social atmosphere, which allows them to value their children's tendencies for self-reliance.

          However, the enhanced market attention attached to today's children will not necessarily bring about positive results. In fact, concerns have been expressed over the intensifying battle for advertising demographics, saying they might mislead the children and obscure their real needs.

          "Peer influences can affect children as much, if not more, than their parents, no matter whether the influence is from the media or from everyday life," Zhao said.

          "When a commercial is telling kids that it is better to drink this or eat that, and they do so by showing other children seemingly enjoying it, the kids most likely fall easy prey to it. But is that really good for the children, or do they really need that?"

          Zhao has recently been made head of the country's first-ever enterprise group specializing in child-related education, culture, healthcare and technical development -- the Children's Enterprise Development Group. The group was re-established on the basis of the former Chinese Centre of Children, China's decades-old government-backed institution in the field, with a purpose to guide market movements for the good of children.

          Although Zhao is not sure how far the positive impact of the new group can go on the market, he said at least there is a group looking out for the well-being of children.

          Dong Guanpeng, a communications researcher with the Tsinghua University, urged for more caution in "promoting goods" to children, because "some influences experienced in childhood can affect the kids throughout their whole lives."

          According to Dong, rarely has a survey carried out in the country on children' reactions towards television programmes, commercials in particular, but it is time to check out the current situation.

           
            Today's Top News     Top China News
           

          Nation reports fourth monthly trade deficit

           

             
           

          US lawmakers: new abuse photos even worse

           

             
           

          Major differences exist in six-party talks

           

             
           

          Capital acts on low-end housing

           

             
           

          Traffic issue causes concern in Beijing

           

             
           

          Country to be No 1 tourist resort by 2020

           

             
            Drunk driving suspected in actor's death
             
            Museums key to preserving past
             
            More students hate schoolwork
             
            Fortune to hold 2005 global session in Beijing
             
            Patients demanding more privacy
             
            Heroin kingpins on trial
             
           
            Go to Another Section  
           
           
            Story Tools  
             
            News Talk  
            When will china have direct elections?  
          Advertisement
                   
          主站蜘蛛池模板: 韩国精品久久久久久无码| 性欧美VIDEOFREE高清大喷水| 亚洲av成人午夜电影在线观看| 本免费Av无码专区一区| 亚洲理论在线A中文字幕| 69成人免费视频无码专区| 中文国产不卡一区二区| 成人无码免费视频在线播| 久久精品一区二区三区综合| 国产精品福利自产拍在线观看| 国产成人av三级在线观看| 十九岁的日本电影免费观看| 国产裸体美女视频全黄| 久久精品无码一区二区小草| 国产三级精品三级在线专区1| 国产精品一区二区中文| 国产又爽又黄又不遮挡视频| 大香伊蕉在人线国产最新2005| 亚洲欧美在线观看品| 亚洲肥熟女一区二区三区| 国产欧美日韩免费看AⅤ视频| 国产蜜臀在线一区二区三区| 与子乱对白在线播放单亲国产| 日韩av在线不卡免费| 无码AV无码免费一区二区| 亚洲国产成人无码网站 | 久爱免费观看在线精品| 亚洲中文字幕日产无码成人片| 久久www免费人成看| 欧美国产日产一区二区| 国产精品无圣光一区二区| 97视频精品全国免费观看| 色综合久久久久综合99| 亚洲欧洲国产综合一区二区| 97免费人妻无码视频| 亚洲天堂亚洲天堂亚洲色图| h动态图男女啪啪27报gif| 香蕉久久久久久久av网站| 亚洲日本va午夜在线影院| 一区二区三区四区五区自拍| 国产AV福利第一精品|