<tt id="6hsgl"><pre id="6hsgl"><pre id="6hsgl"></pre></pre></tt>
          <nav id="6hsgl"><th id="6hsgl"></th></nav>
          国产免费网站看v片元遮挡,一亚洲一区二区中文字幕,波多野结衣一区二区免费视频,天天色综网,久久综合给合久久狠狠狠,男人的天堂av一二三区,午夜福利看片在线观看,亚洲中文字幕在线无码一区二区
            Home>News Center>China
                 
           

          TV commercials targetting children
          By Tang Min (China Daily)
          Updated: 2004-05-13 22:34

          It does not take a couch potato to realize that in modern China, children are becoming the most favoured demographic for television producers and advertisers.

          Turn on the TV and no matter what channel it is, the audience can easily find an innocent face selling a number of products ranging from toothpaste and milk to computers and digital cameras.

          Although the presence of a child in an ad can cash in on people's perpetual yearning for family harmony and, in turn, make the commercials more touching, National Bureau of Statistics Chief Economist Yao Jingyuan believes there is actually a more practical reason involved.

          One fact not to be neglected is that Chinese children are exerting greater influence on their parents' choices of commodities, he said.

          "If you have seen how many moms have brought their kids to the supermarkets, you should have a better understanding of the child-centred commercials," Yao explained. "The way to a kid's heart is the way to the pockets of their parents."

          Amid China's most-encouraged one-child family policy, the parents tend to show their baby more care as one can think of and agree to the kid's demands on as many things as possible.

          Recent studies have shown that the average Chinese child begins to display a desire to control their own life around age 3. This is manifested by refusing to accept everyday items from their parents. Children also want a say not only in their own everyday affairs but of the household as well after age 10, according to Yao.

          Therefore, children are becoming an important market target without even taking into consideration the huge amounts of money that are supposed to spend on their behalf.

          The bureau recently carried out a survey which found that most Chinese families have ranked "raising a child" as their No 1 reason for steadily saving money. By the end of 2003, the country's total balance in individual bank accounts had reached over 11 trillion yuan (US$1.328 trillion).

          Zhao Shunyi, former director of the Chinese Centre of Children, agreed with the findings, but said it was not because Chinese children of today are assuming a greater sense of independence at an earlier age than older generations. Zhao surmised it was in fact because they are allowed more freedom, or given more encouragement to display it.

          Most young parents in China are walking on a balance beam between traditional Chinese culture, which has them willing to provide their children with comfortable lives, and the impact of a more opening-up social atmosphere, which allows them to value their children's tendencies for self-reliance.

          However, the enhanced market attention attached to today's children will not necessarily bring about positive results. In fact, concerns have been expressed over the intensifying battle for advertising demographics, saying they might mislead the children and obscure their real needs.

          "Peer influences can affect children as much, if not more, than their parents, no matter whether the influence is from the media or from everyday life," Zhao said.

          "When a commercial is telling kids that it is better to drink this or eat that, and they do so by showing other children seemingly enjoying it, the kids most likely fall easy prey to it. But is that really good for the children, or do they really need that?"

          Zhao has recently been made head of the country's first-ever enterprise group specializing in child-related education, culture, healthcare and technical development -- the Children's Enterprise Development Group. The group was re-established on the basis of the former Chinese Centre of Children, China's decades-old government-backed institution in the field, with a purpose to guide market movements for the good of children.

          Although Zhao is not sure how far the positive impact of the new group can go on the market, he said at least there is a group looking out for the well-being of children.

          Dong Guanpeng, a communications researcher with the Tsinghua University, urged for more caution in "promoting goods" to children, because "some influences experienced in childhood can affect the kids throughout their whole lives."

          According to Dong, rarely has a survey carried out in the country on children' reactions towards television programmes, commercials in particular, but it is time to check out the current situation.

           
            Today's Top News     Top China News
           

          Nation reports fourth monthly trade deficit

           

             
           

          US lawmakers: new abuse photos even worse

           

             
           

          Major differences exist in six-party talks

           

             
           

          Capital acts on low-end housing

           

             
           

          Traffic issue causes concern in Beijing

           

             
           

          Country to be No 1 tourist resort by 2020

           

             
            Drunk driving suspected in actor's death
             
            Museums key to preserving past
             
            More students hate schoolwork
             
            Fortune to hold 2005 global session in Beijing
             
            Patients demanding more privacy
             
            Heroin kingpins on trial
             
           
            Go to Another Section  
           
           
            Story Tools  
             
            News Talk  
            When will china have direct elections?  
          Advertisement
                   
          主站蜘蛛池模板: 亚洲精品美女一区二区| 亚洲一区二区啊射精日韩| 樱花草视频www日本韩国| 久久久久99精品成人品| 日韩一区二区三区不卡片| 亚洲国产成熟视频在线多多| 精品无码国产污污污免费| 丁香婷婷激情俺也去俺来也| 亚洲高清激情一区二区三区| 亚洲国产精品日韩在线| 大伊香蕉精品视频在线| 精品偷自拍另类精品在线| 精品无码国产自产拍在线观看蜜| 狠狠干| 国产亚洲精品成人aa片新蒲金| 奇米四色7777中文字幕| 国产伦一区二区三区视频| 边添小泬边狠狠躁视频| 国产男女猛烈无遮挡免费视频| 伊人色综合一区二区三区影院视频| 国产亚洲精品AA片在线爽| 熟妇啊轻点灬大JI巴太粗| 视频一区二区三区四区久久| 亚洲精品宾馆在线精品酒店| 日韩AV中文无码影院| 亚洲激情在线一区二区三区| 午夜片无码区在线观看视频| 国产精品激情av在线播放| 国产精品免费中文字幕| 米奇亚洲国产精品思久久| 在线看免费无码的av天堂 | 日韩精品有码中文字幕| 新婚少妇娇羞迎合| 可以在线观看的亚洲视频| 亚洲清纯自偷自拍另类专区| 国内精品自产拍在线播放| 无码人妻少妇久久中文字幕蜜桃| 亚洲一区二区国产av| 欧美一区二区三区成人久久片| 国产男女黄视频在线观看| 欧美人成在线播放网站免费|