US high-tech giant Apple Computer Inc. announced Thursday a promotion deal that would give Pepsi buyers free songs from Apple's fledging online music service.

According the deal, consumers who purchase Pepsi beverages would find codes in the packaging that they could redeem online for free downloads from Apple's online music store iTunes.

Pepsi was expected to craft a multimillion-dollar advertising campaign around the music store, which charges 99 cents for each song.

Apple hopes the promotion deal will draw millions of new customers to its music store, which is battling to draw users away from free file-sharing networks such as Kazaa and Morpheus.

For Pepsi, the aim is to help build a hip image among young consumers. Pepsi has laid an enormous bet on the marketing power of music by sponsoring concert series Pepsi Smash.

Close

Today's Top News		Top Lifestyle News
+Second manned space mission planned ( 2003-10-17) +Project to combat pollution ( 2003-10-17) +Gas field brings Shanghai more energy ( 2003-10-17) +China pledges positive APEC role ( 2003-10-17) +Beijing urged to create more jobs ( 2003-10-17)		+Apple Computer unveils pact with Pepsi ( 2003-10-17) +Renewing lakes along the Yangtze ( 2003-10-17) +Foxy ladies ( 2003-10-16) +Hiring reforms at Fudan ( 2003-10-17) +Locked up in Cyberspace ( 2003-10-17)