Olympic logo designer recalls designing process
( 2003-08-06 14:20) (CCTV.com)
Guo Chunning, the original
designer of the Olympic emblem "Dancing Beijing" says the designing process
involved a complex process during which its design was improved upon many times
through various changes.
The original design of the Olympic emblem featured a human figure in the
shape of the Chinese character "jing," which is a short form of Beijing.
However, the Beijing Olympic Organizing Committee suggested the emblem needed to
give people a stronger feeling of vitality and movement. Based on the advice
from the Organizing Committee, Guo Chunning and his colleagues revised the
emblem time and again, and bit by bit, they added features of vitality and
movement to the emblem, eventually getting the committee's nod of approval for
the design.
Guo Chunning said the designing of the words "Beijing 2008" also experienced
some twists and turns. "The International Olympic Committee, the Beijing
Organizing Committee and China's leaders were all in favor of using Chinese
calligraphy to write the words. It was new for us to use brush to write English
words. It was a bit difficult at the times."
Guo and his colleagues invited a renowned Chinese calligrapher to write
several samples, deriving some inspiration from the process. And finally, their
work was approved by the Olympic Organizing Committee.
The documentary promoting the emblem was the work of famous Chinese movie
director Zhang Yimou. Zhang says the documentary focuses on humans and the
theme's spirit of serving people. He says he hopes his work has displayed the
vitality of the Chinese people and their efforts to seek progress. And he is
happy he is able to make another contribution. Zhang also says he hopes to
direct the opening ceremony of the 2008 Olympic Games in 2008.
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