Swire Properties, Beijing Music Festival bring high art to capital

Beijing Music Festival's weekend family day is held at Indigo mall, a Swire Properties development near Beijing's 798 art district.[Photo provided to China Daily]

According to Swire Properties, BMF commits itself to bringing high-quality music and art experiences to all audiences, which perfectly matches its commitment to building communities.

With its long-standing commitment to building communities, Swire Properties transforms neighborhoods and connects them to the latest developments in art, shopping, music and culture.

By collaborating with BMF, the fashion landmark of Beijing Taikoo Li Sanlitun has also gained a more profound cultural appeal.

Yu Long, the artistic director of BMF, said: "We share the same vision with Swire Properties in building and enriching the cultural life in Beijing's communities.

"By presenting BMF performances as well as major community and educational outreach events in Taikoo Li Sanlitun, we make music and contemporary lifestyle interact, while BMF becomes closer to the heart of Beijing's cultural life."

Yu said Sanlitun's fashionable and energetic atmosphere endorses BMF.

He said he hoped that the cooperation would strengthen in the future and that Swire Properties can play a more important role in connecting art and life in the city.

BMF will help more and more music lovers to enjoy international concerts in China, according to Yu.