JD.com customers go for high-end quality

JD.com, China's second-largest B2C online platform by market share, said it plans to become the top online supermarket platform in terms of sales revenue, market share and consumer satisfaction within three years.

Last year, the online retailer saw a rapid growth of sales of imported goods and high-end goods. Also, food labeled healthy, organic or green had significant sales growth.

The company said it will further speed up the introduction of imported offerings, and plans to expand the volume of imported goods to three times the current amount within a year.