Redefining innovation as behavior reform

Innovation has become one of the most popular buzz words of the Digital Age. In a new book, The Innovative Mindset, author John Sweeney explains how innovation is similar to any other behavioral change such as losing weight, getting stronger, playing the piano or becoming a better partner. The best part is that anyone can practise in the area of innovation just by transforming the way how one behaves and then reaping the positive benefits from it.

The Innovative Mindset calls the accepted definition of innovation into question, urging the reader to consider how innovation might function as a behavior that makes something last, rather than an inflexible theory or corporate-defined initiative. The book explores two wisdoms, the 'Mindset of Discovery' and the "Big Five", to help the reader to lay the groundwork for significant business productivity and profitability. These wisdoms are a result of the author's own experience with the Brave New Workshop Comedy Theater (the BNW), America's oldest comedy theatre. His story reveals beyond how the BNW boost their annual revenue far above what any theater should reasonably generate. It offers a fresh, practical understanding of innovation and how it can revolutionize the way anyone thinks about work. The reader will learn how to re-evaluate the nature of innovation and change their perspective to lead more dynamic and successful endeavors.

The "Mindset of Discovery" compels a person to behave consistently through highs and lows, to recognize possibilities, to listen for all available lessons, and to move forward into the unknown with a rational sense of risk and a miraculous sense of hope.