Universal Orlando looks back 25 years, more innovation ahead
By Associated Press in Orlando, Fla. | China Daily | Updated: 2016-01-23 06:57
When the Universal Orlando theme park opened in 1990, it was a way for visitors to have fun inspired by the movies they loved - without traveling to California.
Director Steven Spielberg held the scissors at the ribbon-cutting. One of the first rides was themed on his movie E.T. Even ads for the park had the tone of a movie-quality teaser, promising the "greatest Hollywood production ever".
Jason Surrell, creative director at Universal Creative, saw that ad while still in college. "This is one of the reasons I moved down to Florida because at the time I knew it was becoming Hollywood east," he says.
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