PepsiCo launches oats-based dairy drinks

PepsiCo Inc has launched its first dairy product with JD.com Inc in China to tap into the growing consumer preference for healthy drinks. It is the first launch of a new product exclusively through e-commerce outside the U.S.

The company, which makes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana, has introduced Quaker High Fiber Oats Dairy Drink to China on Friday exclusively on e-commerce website JD.com Inc for two months. A 350 milliliter single bottle of the oats beverage is priced at about 5.9 yuan ($0.93).

JD has over 100 million annual active users, a mature e-commerce operating platform and a self-owned logistics system covering all of China, PepsiCo said. Online and offline interactions will also help the company in terms of making fast product innovations and catering to varied customer preferences, it said.