Fast fashion gets sustainable
By Gan Tian | China Daily | Updated: 2014-05-05 08:21
The throwaway fashion industry is often criticized for causing environmental damage, but retailer H&M is looking at ways to improve its green footprint. Gan Tian reports.
Fashion observers frequently criticize fast fashion for not being eco-friendly. However, one of the world's best-known high street brands, H&M, is committed to going green.
The company introduced its Conscious and its Conscious Exclusive collections to Chinese customers on April 10.
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