China changing the way it drinks

Health, cultural symbolism drive shift from liquor to wine

Liquor's loss can be red wine's gain in China, a study says.

Red wine consumption is set to take off, overtaking France and Italy to become the world's largest market for red wine as an alternative to cereal-based liquor for gifts and company meetings amid the government's frugality campaign, according to the study by wine and spirits trade association Vinexpo.