Packaging offers peek into early trademark protection

A piece of century-old wrapping paper recently discovered in Yangzhou of Jiangsu province offers a revealing glimpse at early efforts to protect trademarks and brands.

Dating back to the early 20th century, the paper square was later identified as the wrapping paper used by a local producer of perfumed powder Xiefuchun.

A pattern comprising five bamboo tubes was printed in a place of distinction on the paper.