Low-charge arrival by Tesla

New showroom, but just 100 e-cars alloted for China

The large "go electric" logo outside Tesla's showroom in Beijing indicates its ambition in a market that has become renowned for conspicuous consumption of luxury goods of all kind.

And though it is a modest user of energy, the Tesla made in Palto Alto, California has a robust price tag, luxury styling, a trendy reputation and high performance.