Dongfeng looking abroad in bid to boost own-brand sales
By Gong Zhengzheng | China Daily | Updated: 2012-04-23 08:03
Dongfeng Motor Corp, the second-biggest Chinese auto group, is planning an aggressive strategy to increase the overseas sales of its own brand, according to the company.
The partner of Nissan, Honda, PSA Peugeot Citroen and Kia announced on Friday that it aims to boost overseas sales of vehicles under its own brand from last year's figure of 63,800 units to 300,000 units a year by 2016.
The overseas market is expected to account for 10 percent of the overall sales of vehicles under its own nameplate in 2016, according to the group.
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