Market-oriented management gets rid of old methods

An awards ceremony for pilot enterprises and affiliated individuals was held recently in Beijing, with sponsorship from the China Machinery Industry Federation (CMIF) and the China Machinery Enterprise Management Association.

More than 300 executives, officials and company representatives were on hand for the ceremony.

Zhao Ruolin, the president of the China International Electric Engineering Co (CNEEC) was given the "Star national engineering industry entrepreneur" award for his efforts in getting staff members to come up with corporate structure, technology and management innovations.

At the same time, Zhao's company was honored as a "modernized management enterprise", along with 12 others.

Since Zhao assumed his position, in 2004, CNEEC has developed by leaps and bounds.

Its total assets have risen to 9 billion yuan ($1.4 billion), and net assets have grown to 800 million yuan, from 30 million yuan in 2004.

Net profits are also up, from being 17 million yuan in the red, to more than 100 million yuan in the plus last year.

Sales revenues reached more than 3 billion yuan, from several hundred million yuan in the past.

And, while the company was growing economically, it was also putting a great deal of effort into improving management.

In the past six years, it established scientific and market-oriented rules, while discarding its old, disorderly, outmoded methods of management, and maintaining stability.

It also drew up a development blueprint covering the 2009-2012 period, in June 2009, to give the company proper market orientation.

Now, encouraged by the awards, the president and his company have their sights set on an even bigger role in engineering in China and the rest of the world.

China Daily

(China Daily 04/12/2011 page15)