Guizhou uses social media blitz to attract visitors

Many tourists received tickets on discount after showing the invitation. [Photo from gog.cn]

Guizhou has made use of social media to promote tourism to more people around the country.

Chen Miner, the secretary of Guizhou Provincial Party Committee, visited gog.cn, Guizhou's official web portals, and sent an invitation on the account of the website to all netizens on Sina Weibo, China's Twitter-like social platform on June 14.

The invitation briefly introduces the remarkable local scenic spots and welcomes all netizens to visit Guizhou.

Many local scenic spots in Guizhou immediately offered discounts on tickets in order to welcome tourists who received the invitation.

Huangguoshu waterfall, Asia's largest waterfall scenic spot, posted on its official Weibo account saying that the first 30 followers will receive a free ticket to the spot.

Dozens of local scenic spots in Guizhou had temporary fifty percent discounts on tickets.

Netizen "lee" and many other tourists visiting Guizhou Zhijindong Cave National Geologic Park, commented on Weibo about the invitation letter, saying "with the invitation, I got 50% off on my ticket. So awesome."

It wasn't just the attractions that got in the act. China Southern Airlines, Colourful Guizhou Airlines and Guiyang Railway Station also launched a wide range of campaigns to promote travel in Guizhou.