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Packages from Tmall supermarket piled up on Nov 11, Singles Day.[Provided to China Daily] |
"I just don't think it is a great option for Alibaba. If you look at its Taobao core business, it is not growing as fast as before. How much can Alibaba gain from innovation? It is best going into other areas from which it can generate faster returns," says Lin Chen, assistant professor of marketing at China Europe Business School, or CEIBS, in Shanghai.
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