An Economic Boost

New growth engine

The Broadband China strategy will make information-related consumption a new engine of economic growth. The State Council issued a document on August 14 to boost information-related consumption, proposing that by 2015 such consumption will reach 3.2 trillion yuan ($520 billion), with average annual growth of over 20 percent.

Zhu Hongren, chief engineer of the MIIT, says broadband networks are boosting a new round of information technology development across the globe. Many countries give top priority to boost broadband speeds as a means to be more competitive globally in a variety of industries.

Zhu thinks with the fast development of the Internet, China's consumption of information products and services will grow rapidly while emerging consumption in household broadband access, online videos and shopping, social media and mobile payments are driving up economic growth.

According to the MIIT figures, China's information-related consumption stood at 1.72 trillion yuan ($280 billion) in 2012. It stimulated 930 billion yuan ($152 billion) of output in related industries. Of the total, the consumption volume of smart phones, tablet computers, smart TVs and other smart terminals reached 1.03 trillion yuan ($168 billion).

E-commerce is another rapidly growing sector in China. In 2012, China's e-commerce transaction volume reached 8 trillion yuan ($1.31 trillion), of which 1.3 trillion yuan ($210 billion) came from the online retail sector. It is estimated that in 2015 the transaction volume will surpass 18 trillion yuan ($2.94 trillion), and the size of online retail will hit 3 trillion yuan ($490 billion).

Miao Wei, Minister of Industry and Information Technology, says at a time when the role of investment in stimulating economic growth is weakening and exports are declining, boosting information-related consumption will help expand domestic demand and ensure stable growth in the long run. Establishing a long-term system to promote information consumption is exactly what China needs right now, Miao says, as the country shifts to a new growth model.

A report by Guotai Junan Securities Co. Ltd. says when broadband access increases by 10 percent, GDP will grow 1.4 percent. Enhancing broadband services may be the boost that China's economy needs.