<tt id="6hsgl"><pre id="6hsgl"><pre id="6hsgl"></pre></pre></tt>
          <nav id="6hsgl"><th id="6hsgl"></th></nav>
          国产免费网站看v片元遮挡,一亚洲一区二区中文字幕,波多野结衣一区二区免费视频,天天色综网,久久综合给合久久狠狠狠,男人的天堂av一二三区,午夜福利看片在线观看,亚洲中文字幕在线无码一区二区
           
          Home> Previous Issues

          Haier taking on America

          Updated: 2012-08-03 11:38
          By Ariel Tung in New York (China Daily)
          Comments() Print Mail Large Medium  Small 分享按鈕 0

          Haier taking on America

          A shop assistant adjusts a Haier air conditioner in a store in Queens, New York. [Photo/China Daily] 

          The president of Haier America explains what it takes for a Chinese company to crack an overseas market

          It's been 10 years since Haier America bought the wonderful former head office of Greenwich Bank.

          But there's been no fanfare within the imposing 1920s, six-story limestone and sandstone building at the intersection of Broadway and West 36th Street in Midtown Manhattan in New York.

          Instead, Haier quietly celebrated by acknowledging the series of milestones the company has hit since first entering the United States 13 years ago.

          Haier taking on America

          Haier taking on America

           

          Haier taking on America

           
          Haier taking on America
          It was in 1999 that Haier Group - a company based in Qingdao, a coastal city in East China's Shandong province - first arrived in the US with a clear objective in mind.

          Unlike many of its Chinese counterparts which aim to export massive volumes of goods to the US and elsewhere, Haier was here to create a brand, which the company hoped would appeal around the world.

          The company may be a household brand in China, well-known and respected as one of the world's leading manufacturers of refrigerators, air conditioners and other appliances - but its name was virtually unknown when it first broke into the US.

          But today, its products can be widely found on the shelves of major US retailers such as Wal-mart, Target and Home Depot.

          And by partnering with the National Basketball Association, it has gained considerable leverage through advertisements and other endorsements with one of the highest profile sports in the US.

          Haier's CEO Zhang Ruimin has always emphasized that for its international business to succeed, it needed to create a localized brand name.

          "We had to make Americans feel that Haier is a localized US brand instead of an imported Chinese brand," Zhang said.

          The company's commitment to establishing a US bridgehead for expansion into the country was firmly underlined from the start with the decision to build a factory in Camden, South Carolina - it marked Haier out as the first Chinese company to actually invest in the bricks and mortar of a manufacturing plant in the US.

          The Haier Industrial Park broke ground a month after Haier set up its US office in March 1999.

          The $40 million facility on 110 acres land was opened in March 2000, and soon began producing its first refrigerators.

          "The factory was meant to communicate our commitment to the American marketplace," Shariff Kan, president of Haier America, told China Daily.

          To fully integrate into American society, he said, the company realized from day one that it was vital local people were running the business.

          Today, the Haier park employs 250 workers, and its headquarters in New York - which also functions as a sales and marketing office - has another 220 staff.

          Kan, who was named one of the "50 Most Outstanding Asian American Businessmen" in 2002, has been key to Haier's success, and has been with the company since it began in 1999.

          Haier taking on America

          Previous Page 1 2 3 Next Page

          Survey & Comments

          | About us | Contact |

          Constructed by Chinadaily.com.cn

          Copyright @ 2012 Ministry of Culture, P.R.China. All rights reserved

          主站蜘蛛池模板: 国产午夜在线观看视频| 国产99久久亚洲综合精品西瓜tv| 亚洲av无码牛牛影视在线二区 | 国产L精品国产亚洲区在线观看 | 日韩AV无码精品一二三区| 亚洲中文精品人人永久免费 | 欧美喷潮最猛视频| 日本夜爽爽一区二区三区| 欧美成人aaa片一区国产精品| 亚洲日韩中文无码久久| 欧美激情一区二区三区成人| 精品中文人妻中文字幕| 中文字幕亚洲精品第一页| 亚洲欧美综合一区二区三区| 欧美日韩国产综合草草| 午夜DY888国产精品影院| xxxxbbbb欧美残疾人| 无码精品国产VA在线观看DVD| 最新亚洲人成无码网站欣赏网| 亚洲综合色在线视频WWW| 亚洲成aⅴ人在线观看| 久9视频这里只有精品| 久久国产精品无码网站| 国产一二三五区不在卡| 欧洲美女粗暴牲交免费观看| 最新国产精品中文字幕| 国产亚洲精久久久久久无码AV| 少妇精品亚洲一区二区成人| 一面膜上边一面膜下边视频| 免费无码va一区二区三区| 中文字幕在线看视频一区二区三区| 国产香蕉九九久久精品免费| 苍井空毛片精品久久久| 蜜臀av在线不卡一区| 日韩中文字幕国产精品| 国产精品天干天干在线观看澳门| 18禁成人免费无码网站| av午夜福利一片免费看| 亚洲av无码之国产精品网址蜜芽| 九九热视频在线免费观看| 99热久久这里只有精品|