Online car purchases will start to gather pace
Chinese consumers have the greatest interest in online car purchases, according to a survey by Accenture.
The survey of 10,000 customers in eight countries showed that 75 percent of the drivers polled would consider conducting the entire car-buying process online.
Chinese respondents showed the strongest interest in buying a new car online, with 92 percent saying that they had done so or would consider it.
By contrast, drivers in Japan expressed the least interest: 80 percent of Japanese respondents said they would rule out such a buying option.
The survey also found that 80 percent of drivers seeking to purchase a new vehicle are using some form of digital technology to research their buying preferences, including consulting social media channels, before entering a dealership.
In addition to China and Japan, the survey's respondents came from the United States, Italy, France, Germany and India.
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263 Registration Number: 20100000002731 
