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| Rolls-Royce Phantom Serenity [Photo provided to chinadaily.com.cn] |
Henry Royce's maxim, "When it does not exist, design it," inspired the latest generation of Rolls-Royce's Bespoke designers to ask what wholly new approach to luxury would delight the most demanding and exacting people in the world – Rolls-Royce customers. Their answer came from Rolls-Royce's deep understanding of the most precious, beautiful and natural materials.
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