Home /
Business
/ Biz Photos
Retired National Basketball Association (NBA) legend Kobe Bryant’s endorsement of Ele.me, a Chinese online food ordering and delivery app, was announced by the company on July 12.
A video advertisement featuring Kobe playing ping-pong has gone viral on China’s social media.
It is not the first time Chinese companies have employed foreign sports stars to promote their brands. Here is a list of foreign sports stars endorsing Chinese brands.
 |
|
Ele.me’s poster featuring Kobe (L) and Chinese comedian Wang Zulan advertises the online food ordering and delivery company’s slogan of "arrive on time, get rebate if delayed". [Photo provided to China Daily] |
Kobe Bryant & Ele.me
Time: July 12, 2016
Fee: Unknown
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263 Registration Number: 130349 
