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An Jin, president of Jianghuai Automotive Company. |
An Jin, president of Jianghuai Automotive Company and a deputy to the National People's Congress
Chinese automobile enterprises should adopt international marketing strategy. It is still early to establish international companies overseas and we need to do it step by step. The enterprises should first win the recognition of overseas market before truly carrying out overseas business. With the government investing more in infrastructure abroad, Chinese brands have started to have growing influence around the globe. Chinese companies need to have more precise strategy based on “One Belt One Road” policy.
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