Huawei unit records year-on-year increase of 45%

Huawei announced that the total sales order value of its Consumer Business Group (CBG) exceeded the $2 billion mark in Western Europe in 2015 and its executives are celebrating the success. [Photo provided to China Daily]

Huawei announced that the total sales order value of its Consumer Business Group (CBG) exceeded the $2 billion mark in Western Europe in 2015 and the announcement follows impressive business growth in 2015 in Western Europe, with a significant year-on-year increase of over 45 percent in sales revenue.

"This success is mainly based on our new business strategy that focuses on three areas," Richard Ren, CEO of the Consumer Business Group, Huawei Western Europe, said.

Firstly, he said Huawei extended its offering in the mid and high-end smartphone segment and received very positive feedback from consumers about flagship models such P8 and Mate S.

Secondly, it intensified co-operation with key operators and channel partners to create a "win-win" collaboration for each party involved. And thirdly, it extended and improved the retail in-store experience for customers– the products can be tried out in the majority of the region's shopping hot spots.

"These efforts are clearly reflected in the high sales performance but also in the increased brand awareness in the region," said Ren. "We want to build on this achievement by continuing to offer innovative and stylish devices that meet our customers' needs."

Richard Yu, CEO of Huawei Consumer Business Group, said the rapid growth in western Europe encouraged the company's business strategy to focus on the premium segment; the region is one of Huawai's key markets, with global brand awareness increasing.

"We see that we are on the right track to become a truly loved brand," said Yu.

According to Oct 2015 figures recently released by the Society of Consumer Research, GfK, Huawei holds a 10 percent smartphone market share in Italy, and in Spain it has 13.8 percent, with more than 55 percent in the mid and high-end range of 400-500 euros smartphones.

For 2016, Huawei's Consumer Business Group will continue to leverage its experience and knowledge in telecommunications, hardware and software to further increase both its market share and brand awareness in the region.