Ideal job offers more than money

What makes an ideal employer for white-collar employees has changed over the years, a report found.

The factors in this changing perception are not all strictly work-related as inflation, general welfare and high property prices also play a role, the report jointly released by Zhaopin.com and Beijing University's Institute of Social Science Survey showed.

The annual report was published on Dec 13, together with a list of what are considered to be the top 30 best employers in China.

The survey conducted interviews in 2,132 companies in 17 industries, mostly in first- and second-tier cities.

"Compared with two years ago, white-collar workers are not just focused on high salaries but want more of a welfare package," said Zhu Hongyan, a senior career consultant at Zhaopin.com, one of the country's biggest job-hunting websites.

"They also care more about whether they can get respect, and enjoy good working relationships in the office, rather than simply promotion opportunities, as in the past," she added.

Xu Jianhong, 25, graduated from a top university in Nanjing in 2011 and began work at a leading consulting firm in Shanghai.

"My salary is considered high compared to my classmates, and that's the main reason I chose the job," he said. "But now I find it not worthwhile as the working hours are too long, and there is no work-life balance. I don't have a hukou (household registration) so I cannot enjoy the benefits that come with it."

Xu said that in a year or two, he will consider changing jobs to a more stable company, preferably a State-owned company (SOE) as they have better welfare packages.

"I don't regret the choice I made as I acquired a great many job skills and the relationships within the company are good, with no hierarchy, no bureaucracy. We can discuss issues with the big boss anytime," he said, wondering whether any new job would offer such a pleasant environment.

"If I change and work in an SOE, I worry that the environment within the company will be different and I will have a hard time getting used to the hidden rules."