Colorful and daring new collections hit fashion shops

It's not only shoes: Other accessories, such as scarves and bags, are also replacing dark and dull colors and featuring intense patterns and colors.

"For this season, striking colors and prints are very hot for scarves," said Xu. He said coral, neon and pure while colors, together with animal and floral prints are the most recommended style for this season.

Xu said Zara added several ethnic details for their new collection, such as a colorful linen trim on a man's blue suit and a tiger print on a scarf.

Oversized handbags are making way for small clutches and structured top handle bags.

This season there are plenty of eye-catching designer handbag trends worthy of a try, from pastel shades to complex prints to color blocking and different textures. The hottest handbags include Fendi's geometric colorblock pattern, Dolce and Gabbana's riotous prints, Phillip Lim's updated Pashli satchel and Michael Kors' neutral colorblock bags.

In addition, the noticeable trend for 2013 is the return of messenger bags, but in tiny sizes and bright colors, such as French luxury brand Celine's Mini and American label Coach's Mini Tanner Crossbody. These little bags can be great fun and very useful for young ladies to take to dances, bars or any other crowded public place where you only need to take a few little things, such as identity card, cash or credit cards, say fashion observers.

Italian leather goods brand Furla introduced the candy bag for this season. It is a series of bags using transparent rubber and bright colors, such as pink and emerald, a successful attempt to combine existing elements with new ideas.

Thanks to the brightness of the colors and the cleverness of the design, fashion companies are enjoying brisk business.

Melard said Sergio Rossi has several stores in China, and plans to open new flagship stores in Beijing and Shanghai in the near future because it has an optimistic outlook for the Chinese market.

"Sergio Rossi creates shoes that 'feel' the woman, the power and the confidence," said Nicoletti of Sergio Rossi. "Chinese women will love it."

The IT manager Wang said: "Every spring and summer is not only a time for change and a new beginning but also a time for fun and joy - and new shoes and bags offer that."