High operating costs 'no barrier for Chinese firms'

The strategic plan will include the development of resort businesses in emerging and mature markets, with the opening of new villages and consolidation of commercial actions in these markets, the Financial Times reported.

This buyout, according to Attias, is a good example of how Chinese investors should consider investing in Europe - not just targeting a single market, be it either the French market or the European one, but the global market.

He said that in addition to tourism, France's attractiveness also lies in high tech, research and development, the high productivity of its workers, and the food industry.

In the pharmaceutical sector, for example, some Chinese companies are setting up R&D branches in France, and are developing new products targeting the Chinese market, taking advantage of the country's talent pool and generous state subsidies. In France, R&D activities receive a subsidy from the state, which represents a third of the expense, including staff salaries.