A credit to the global banking system

Expanding services

Zhang Wen, a 29-year-old PhD student in the United Kingdom, said in the past three years she has seen a fast expansion of the UnionPay network in both UK and other countries in Europe.

"When I first arrived here I used only foreign-currency cards because there were not many shops, department stores or supermarkets that accepted UnionPay cards. It took quite a lot of energy every year to settle my tuition fees, accommodation and travel expenses, transferring cash from my yuan account to my sterling account here in Scotland," she said.

However, that gradually changed. "It started with some hotels and department stores in London such as Harrods and Selfridges. Then an increasing number of places I visited often, such as shops around Covent Garden and China Town in London, started to accept UnionPay cards."

Over the past 10 years, UnionPay, the only Chinese bank card scheme to operate along the same lines as its well-established international counterparts, has gained widespread acceptance in 36 countries and regions in Europe, according to Yang Shengliang, an official with China UnionPay's Paris office.

"My experience is that in France and Italy an increasing number of shops, especially luxury brands, craft stores and small restaurants, are accepting UnionPay cards," said Chen Hao, a 26-year-old sales representative for a machinery manufacturer who travels frequently in Europe.

The benefits of using a UnionPay card lie in the zero charge for currency conversion fees, special offers for card holders and convenient withdrawal of money from ATMs, said Chen.

Chen said he regards the UnionPay card as a "useful tool for saving money in big cities and outlets".

Special offers during China's traditional festivals are especially welcomed by customers, said Simon Willemsen, a shop assistant at Designer Outlet Roermond in the Netherlands.

"At many stores we offered a 10 percent discount during the Spring Festival to celebrate the beginning of the Year of the Snake. We put appropriate decorations all over the outlets and there were signs to attract customers, many of which were awesome," said Willemsen.

Sun Deheng, an engineer undertaking an internship in the Netherlands said he spent more than $1,000 on branded products at the shop on gifts for his girlfriend and parents.

"It's a bargain shopping here and, with the UnionPay card logo everywhere, it feels like shopping in a mall at home, he said.

In Bloomingdale's in the United Arab Emirates, 43-year-old Song Jin from Beijing collected vouchers valued at 300 dirham ($81) as a benefit for UnionPay card holders who spent at least 3,000 dirham on Feb 14. Song spent the voucher on a bracelet as a Valentine's Day gift for his wife.

"I did not expect there would be so many offers for UnionPay card holders. It seems the card service is really expanding its influence," said Song.