SHANGHAI - The market size of China's online advertising reached 14.03 billion yuan ($2.22 billion) in the first quarter of 2012, according to survey results released on Wednesday.
The figure represents 56.2 percent year-on-year increase, and 5.6 percent decrease compared to the last quarter of 2011, according to the results of a seasonal survey of the online advertising market conducted by Enfodesk, a think tank that researches new media economics in China.
Baidu, Alibaba and Google China, the country's leading Internet companies, took the greatest advertising market share in the first quarter, the survey results said.
Sohu, Sina, Tencent and Netease, the country's largest Internet portals, took a market share of about 12 percent during the period, the results said.
The online advertising market in 2012 will largely be driven by major sports events, including the London Summer Olympics and the European Championship, according to Dong Xu, an analyst with Analysys International.
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263 Registration Number: 130349 
