Center

Periodical market to open wider

By Xie Chuanjiao (China Daily)
Updated: 2007-05-15 07:03

It also has 70,000 private distributing enterprises and 45 with sole or part foreign investment.

"The printing industry is totally open to the outside world and there is no policy obstruction," Liu added.

Official figures show there are 9,468 Chinese magazines with an annual sales turnover of $5.2 billion and a circulation of 2.85 billion. They are available in more than 100 countries.

Though China is still not a global powerhouse in terms of periodicals, circulation of scores of magazines such as Duzhe, Zhiyin and Family has surpassed 1 million each, said Shi Feng, president of the China Periodicals Association.

Duzhe, a general interest magazine founded in 1981 in Lanzhou, capital of Gansu Province, reportedly sold a record 10.03 million copies of its April 2006 edition.

Since the 1980s, many world- famous periodicals in science and technology,economicsand lifestyle have enjoyed success in China. Famous groups such as International Data Group, Hearst Corporation, McGraw-Hill and Hachette Filipacchi Medias have domestically-published products, such as Trends, Rayli, BusinessWeek and National Geographic.

It is the second time that FIPP has chosen an Asian country to hold the biennial event, with Japan being the host in 1997, said Li Dongdong, vice-minister of GAPP.

(China Daily 05/15/2007 page1)