Meanwhile, Haier has carved out a 30 percent share in Pakistan's home appliance market since its entry four years ago. It has also set up an industrial base in the South Asian country.
After robust performance in the global market in recent years, Haier has established a series of partnerships with overseas counterparts.
So far, the company has worked with more than 200 overseas producers in the home appliance design sector.
Haier has also set up sales networks in 20 African countries and regions.
The company's joint ventures in Nigeria, set up in early 2001, now produce 300,000 sets of home appliance products annually, including refrigerators and TV sets.
Another joint venture in Tunisia produces 200,000 sets of home appliance products per year.
Haier currently holds the largest share of the African home appliance market.
"We will take three steps in our global strategy. First, we should set up a large overseas production and sales network. Second, all Haier's products that meet the local market demand should move into the major sales channels. And last, the company should produce mainstream products in local markets," said Yang.
Technological Innovation
Yang said that technological innovation is the core element for the company to realize the global strategy.
"Advanced technology plays a key role for us to enter into the global market. So we have kept investing large sums of money out of sales revenues in technological innovation," the Haier president said.
According to Yang, Haier has earmarked more than 10 billion yuan between 2001 and 2005 for scientific and technological research.
