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Lei Jun, CEO and founder of Xiaomi, poses for a picture with a Mi Notebook Air and a Redmi Pro at the launch ceremony in Beijing on July 27, 2016. [Photo by Feng Yongbin/ China Daily] |
"To win back market share, vendors need to roll out products with better performance and key technologies and also need to have the capacity of placing all-around sales channels," IDC's Jin said.
"Celebrity endorsements, which are valued by offline channel sellers, will definitely boost sales but the positive influence depends on who speaks for the brand and whether these spokesmen match target customers.
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