Implementation of 'Internet Plus' sees surging e-commerce growth

Photo taken on October 12, 2015 shows the opening ceremony of the 2015 China-Beijing E-commerce Conference (CECE) held at the China National Convention Center in Beijing. [Liu Zheng/chinadaily.com.cn]

On April 15, JD launched its cross-border e-commerce platform -- JD Worldwide, aimed at feeding domestic consumers' demand for authentic imported products. Currently, five online malls are on the platform, France, South Korea, Japan, Australia and America, have been launched so far, and more international brands and malls will be introduced as the business grows.

"We're always exploring our consumers' needs, making friends with our users and promoting our products on social media platforms," said Lin Bin, president and co-founder of Chinese smartphone maker Xiaomi. "We are digging our users' real inquiries via the Internet."

Lin also shared Xiaomi's view on "normalized e-commerce" and the establishment process of Xiaomi site 2.0 during the event.

Ablikim Ablimit, Le Holdings' vice president of strategic planning and management and director of the president's office, and Niu Yinghua, vice president of Amazon China also brought their take on the companies' implementation of the "Internet Plus".

According to statistics from iResearch Consulting Group, a Beijing-based market research and consulting firm, total trade volume of China's e-commerce sector reached to 3.48 trillion yuan in the first quarter of this year, down 10.1 percent compared to the previous quarter, but up 23.8 percent year-on-year.

"The first quarter is the traditional slack season for China's trade business, the quarter on quarter decline of business to business (B2B) and online shopping in the e-commerce sector caused the slide trend of the overall volume. China's e-commerce market has entered into its maturation period," said iResearch.

CECE is jointly organized by Beijing E-commerce Association and Beijing International Fair for Trade in Services, sponsored by Beijing Municipal Commission of Commerce and supported by the Ministry of Commerce and the People's Government of Beijing.

It has been held four times in Beijing since 2011, and has become one of the most influential events in China's e-commerce sector.