Women-focused app to build relationships

"Our goal is to achieve 60 percent weekly active subscribers," Wang said.

In January, a report named "2014 Chinese Marital and Love Conditions" conducted by baihe.com, a Chinese dating website with 85 million registered members, claimed that long-time solitude and narrow social circles has forced singles to remain single, because the habits leave little space for singles to contact their potential spouses. Some 80 percent of single women believe the theory explains their condition.

The report based on singles' behavior analysis, collected 73,215 questionnaires across the country and conducted in-depth interviews with 200 single men and women.

According to Annabelle Yu Long, chief executive of Bertelsmann China Corporate Center, China ranks top in the ratio of women employees in workforce. Young mothers are circling from family to office and some young women are too busy to date.

"We've been seeking a social networking product that uses women's view as a starting point to develop the app, that's the reason we invested in the company," said Annabelle.

Tantan's principal competitor MoMo, a location-based application powered by social networking platform Momo Inc, backed by e-commerce giant Alibaba, made its trading debut in New York Stock Exchange in December last year, raising $216 million for its US initial public offering.

According to MoMo, as of the IPO launch, it had over 180 million customers, 25.5 million of them were daily active users.