<tt id="6hsgl"><pre id="6hsgl"><pre id="6hsgl"></pre></pre></tt>
          <nav id="6hsgl"><th id="6hsgl"></th></nav>
          国产免费网站看v片元遮挡,一亚洲一区二区中文字幕,波多野结衣一区二区免费视频,天天色综网,久久综合给合久久狠狠狠,男人的天堂av一二三区,午夜福利看片在线观看,亚洲中文字幕在线无码一区二区
           
          Home> Previous Issues

          Haier taking on America

          Updated: 2012-08-03 11:38
          By Ariel Tung in New York (China Daily)
          Comments() Print Mail Large Medium  Small 分享按鈕 0

          Haier taking on America

          A shop assistant adjusts a Haier air conditioner in a store in Queens, New York. [Photo/China Daily] 

          The president of Haier America explains what it takes for a Chinese company to crack an overseas market

          It's been 10 years since Haier America bought the wonderful former head office of Greenwich Bank.

          But there's been no fanfare within the imposing 1920s, six-story limestone and sandstone building at the intersection of Broadway and West 36th Street in Midtown Manhattan in New York.

          Instead, Haier quietly celebrated by acknowledging the series of milestones the company has hit since first entering the United States 13 years ago.

          Haier taking on America

          Haier taking on America

           

          Haier taking on America

           
          Haier taking on America
          It was in 1999 that Haier Group - a company based in Qingdao, a coastal city in East China's Shandong province - first arrived in the US with a clear objective in mind.

          Unlike many of its Chinese counterparts which aim to export massive volumes of goods to the US and elsewhere, Haier was here to create a brand, which the company hoped would appeal around the world.

          The company may be a household brand in China, well-known and respected as one of the world's leading manufacturers of refrigerators, air conditioners and other appliances - but its name was virtually unknown when it first broke into the US.

          But today, its products can be widely found on the shelves of major US retailers such as Wal-mart, Target and Home Depot.

          And by partnering with the National Basketball Association, it has gained considerable leverage through advertisements and other endorsements with one of the highest profile sports in the US.

          Haier's CEO Zhang Ruimin has always emphasized that for its international business to succeed, it needed to create a localized brand name.

          "We had to make Americans feel that Haier is a localized US brand instead of an imported Chinese brand," Zhang said.

          The company's commitment to establishing a US bridgehead for expansion into the country was firmly underlined from the start with the decision to build a factory in Camden, South Carolina - it marked Haier out as the first Chinese company to actually invest in the bricks and mortar of a manufacturing plant in the US.

          The Haier Industrial Park broke ground a month after Haier set up its US office in March 1999.

          The $40 million facility on 110 acres land was opened in March 2000, and soon began producing its first refrigerators.

          "The factory was meant to communicate our commitment to the American marketplace," Shariff Kan, president of Haier America, told China Daily.

          To fully integrate into American society, he said, the company realized from day one that it was vital local people were running the business.

          Today, the Haier park employs 250 workers, and its headquarters in New York - which also functions as a sales and marketing office - has another 220 staff.

          Kan, who was named one of the "50 Most Outstanding Asian American Businessmen" in 2002, has been key to Haier's success, and has been with the company since it began in 1999.

          Previous Page 1 2 3 Next Page

          Survey & Comments

          | About us | Contact |

          Constructed by Chinadaily.com.cn

          Copyright @ 2012 Ministry of Culture, P.R.China. All rights reserved

          主站蜘蛛池模板: 国产免费丝袜调教视频| 9丨精品国产高清自在线看| 亚洲日本va午夜中文字幕一区| 亚洲国产精品无码一区二区三区| 少妇高潮喷水久久久久久久久 | 男女动态无遮挡动态图| 日本新japanese乱熟| 日韩精品亚洲国产成人av| 亚洲Av综合日韩精品久久久| 狠狠色噜噜狠狠狠狠av不卡| 老熟妇乱子交视频一区| 久久99精品久久久久久齐齐百度| 午夜在线观看成人av| 夜夜躁狠狠躁日日躁2021| 69天堂人成无码免费视频| 手机精品视频在线观看免费| 91老肥熟女九色老女人| 国产成人无码A区在线观| 性动态图无遮挡试看30秒| 一区二区中文字幕视频| 亚洲欧美国产va在线播放| 亚洲一区二区精品动漫| 日韩啪啪精品一区二区亚洲av| 男女激情一区二区三区| 国产成人免费无码AV| 九九热在线视频免费观看| 人妻熟妇乱又伦精品无码专区 | 人妻中文字幕亚洲一区| 亚洲一级av大片在线观看| 99久久精品看国产一区| 国产乱码一区二区免费| 精品国产一区二区三区蜜臀| 天堂一区二区三区av| 亚洲国产一成人久久精品| 亚洲三级香港三级久久| 久久精品国产最新地址| 国产亚洲一二三区精品| 久久精品国产久精国产| 欧美大片va欧美在线播放| 亚洲午夜精品久久久久久抢| 少妇仑乱a毛片无码|