MINI's milestones
Updated: 2013-12-30 07:47( China Daily)
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2003, officially goes on sale
May 2007, launch of improved MINI
April 2008, launch of the Clubman
May 2009, launch of the Cabrio, start of localized marketing
February 2010, "Be MINI" brand campaign kicks off
April 2010, launch of "Chinese Job" marketing campaign
October 2010, expansion of the product lineup, opening of its first 4S store
February 2011, launch of the Countryman
February 2012, launch of the Coupe and Roadster
June 2013, launch of the high-tuned sub-brand John Cooper Works
September 2013, the world's first MINI brand experience center opens in Shanghai
November 2013, the new MINI's global debut in London, Los Angeles and Shanghai
December 2013, premiere of MINI's documentary film Into Tibet
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