Demand exceeds supply for Mercedes all-new S-Class

Editor's note: Mercedes all-new S-Class orders were placed through the end of 2013 in Chengdu, demonstrating the company's strong sales growth and trends. A senior executive at the new sales company said the sales volume also exceeds the target.

A Mercedes all-new S-Class is pictured. [Photo provided to chinadaily.com.cn]

Constant streams of customers entered Mercedes-Benz dealership outlets in Chengdu, capital of Sichuan province, inquiring about the all-new S-Class, a survey of several outlets on Nov 1 found.

"A customer, quite low profile, placed an order as soon as he saw the car when the all-new S-Class was available here, without any thought or hesitation," a marketing manager at a dealership in southern Chengdu said, of the popularity of the sedan.

The units available at this outlet have run out. Many customers came to the outlet for the S-Class. Those buyers may have to wait for next year's delivery.

It was confirmed that all the Mercedes-Benz dealership outlets in Chengdu are in the same situation, and customers will have to wait to receive an all-new S-Class. As a matter of fact, the all-new S-Class is widely popular, not only in China but also in Europe, where 30,000 orders were placed.

New leader's boldness

Nicolas Speeks, president and CEO of Beijing Mercedes-Benz Sales Service Co Ltd. [Photo provided to chinadaily.com.cn]

For Nicolas Speeks, president and CEO of Beijing Mercedes-Benz Sales ServiceCo Ltd, the very first step toward realizing Mercedes-Benz's goals and succeeding in the auto market in China was to integrate the previously separated sales channels for imported and locally-produced cars through BMBS and set up an effective sales team.

As the only premium manufacturer that brings its entire product line-up to the China auto market, Mercedes-Benz has placed its focus on products in 2013. The unveiling of all its new models demonstrated the aggressive product initiative for the Chinese market.