China to reserve bright future for business, survey says

New findings by a global advisory firm reveal that optimism about business is highest in China.

Brunswick Group, a company that specializes in business critical issues, recently unveiled a survey, saying the present and future for business look bright in China.

"Eighty percent of the nation's respondents said that when business does well, China does well -- the highest percentage of any market surveyed," the report said.

The survey, Five G's that Define the World, is Brunswick's largest research endeavor, with 42,965 respondents across 26 markets.

There were 2,000 people and 1,000 people from the Chinese mainland and Hong Kong, respectively, who participated in the survey.

It examines global attitudes from five dimensions: generations, gender, geography, global cities and graduation.

Seventy-one percent of the respondents in China said that they are generally happy with their situation, placing China at third among the surveyed countries behind the United Arab Emirates and Switzerland.

Among the majority of Chinese respondents, 83 percent feel the economy is getting better, 72 percent feel they are better off than their parents were when they were the same age and 79 percent feel that their children will be better off than they are, when their children reach their age.

The survey also indicates China follows India as the second nation that reserves the most people to support globalization.

David Ashton, director of Brunswick Insights, told chinadaily.com.cn that "an overwhelming majority of Chinese respondents feel that their financial situation is improving relative to their parents and that their children will enjoy an even better situation."

"There is satisfaction with the state of the economy and a strong feeling that the country's best days are ahead of it," Ashton added.

Yan Mei, senior partner of Brunswick China said: "The potential opportunity that the China market presents now and in the future is immense. While several markets around the world are focusing inwards and becoming more protectionist, China understands that the future is dependent on global cooperation and the global exchange of ideas among business, government and society."

The report also found that a vast majority of global citizens believe that business can provide solutions to major challenges.