Trend 8: Monetization
Advertising will be different as technologies such as AR are incorporated.
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Internet star Papi Jiang secured 22 million yuan ($3.2 million) for the first advertisement posted on her online show on April 21, 2016. Papi, a female student pursuing a master's degree in directing at the Central Academy of Drama, shot to fame after she started uploading original and funny short videos on websites last October. [Photo/VCG] |
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