With 3D and VR, Chinese tailor aims to help more find 'perfect fit'

Menswear maker Arden Reed's travelling Tailor truck, which is outfitted with 14 sensors, can obtain measurements of someone in a minute and generate a 3D model. [Photo/IC]

3D body scanning can be used to replace time-consuming traditional tailoring and virtual reality technologies can be used to show the effect of wearing yet-to-be-fabricated clothes, according to her.

"The measurements collected from 3D scanners are more accurate than manual work, so why don't we use the new tech?" Ju asked, adding that many tailors working in the rather narrow sector of garment customization are against the new tech in the name of tradition.

After the 3D model of a customer is established, designers could "put on" the virtual clothes on him or her and do alterations accordingly, including changing colors and size of the prototype clothes.