Chinese new media sector more diverse

BEIJING - China's new media sector has been maturing, with globalized industry leaders and vibrant smaller enterprises.

With the popularity of new media, most notably the wide use of mobile Internet and smartphones, China's new media sector has diversified its structure by integrating the Internet, communications, hardware, software and information services industries, according to the report.

Leading players in the industry, including major companies like China Mobile and Huawei, have picked up the pace in improving their global layout, the report said.

Huawei, a telecommunications equipment giant based in south China's city of Shenzhen, reaped more than $35 billion in business revenues and net profits of $2.4 billion in 2012, both representing double-digit growth year on year, according to the report.

Although some Chinese firms' overseas acquisition efforts were thwarted, their global expansion will continue, the report said.

In addition to high-growth industry leaders, small- and medium-sized enterprises flourished thanks to the sector's low entry barrier, the report said.

Bolstered by national strategic development plans, research and development conducted by new media enterprises also improved, with new technology and an increasing number of mobile Internet-based applications emerging.

The booming new media sector has provided growth opportunities to affiliated industries, citing a rapidly growing express delivery industry that has been boosted by the burgeoning online shopping sector.